Hi, I’m Jessica — the artist behind Hooded Beauty.

I’m a professional makeup artist with nearly a decade of experience helping women feel confident for weddings, events, and life’s biggest moments. Along the way, I noticed a pattern I couldn’t ignore:

So many of my clients believed they couldn’t wear false lashes… because they “never looked right.”

Most of them had hooded eyes.

The Turning Point

As an artist, I spent years trimming and customizing lashes for clients just to make them work for their eye shape. Wanting to go deeper, I became licensed in eyelash extensions, where I learned how to truly style and customize lash designs for individual clients.

That experience made something clear:

The problem wasn’t the women.
It was the products.

Most lashes simply weren’t designed with hooded eyes in mind — they were too long, too heavy, or shaped in a way that made the eyes look smaller instead of lifted.

I knew there had to be a better solution.

Why Hooded Beauty Exists

Hooded Beauty was created to serve women who have felt overlooked by traditional beauty products and tutorials.

This brand exists to create:

• Products designed specifically for hooded eyes

• Education that actually makes sense

• Experiences that help women feel confident and seen

What started behind the makeup chair has grown into a brand focused on products, education, and beauty experiences like The Gloss Bar.

Because confidence should never feel complicated.

I’m so glad you’re here.

— Jessica
Founder, Hooded Beauty